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Setup Global has developed a partnership with Claves Informacion Competitiva, a company based in Argentina, which specializes in “Market Research”.
Through this association, we are making available their “COMPETITORS”™ reports about the Argentine markets, to our clients in Brazil or in Latin America, in Spanish. (see "Competitors”™ catalog)
Similarly, Setup Global offers a “market research” service for companies wishing to analyze and study a specific market segment in Brazil, tailor-made to the clients’ needs and definitions.
The “Competitors”™ reports are developed using the methodology of competitive analysis research, updated by the new trends in management. |
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| This methodology recognizes several phases as: |
Analysis of information from secondary and alternative sources. This process allows to develop structures of businesses, to identify the main players in a given market, to build hypothesis –that then need to be validated in the field-, etc. |
Individual in-depth interviews with : executives of the main companies in the market segment, opinion leaders, importers, distributors and critical suppliers, in order to obtain and validate the basic information for our research. |
All above information will be the basis to reach conclusions about success factors, relationships between strategies and performance, the business’ perspectives, threats and opportunities. |
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The basic objective of a “Competitors” report is to analyze the strategies developed by the companies and its correlation with the achieved targets in the marketplace (positioning, market share and profitability). |
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EXECUTIVE SUMMARY |
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Highlights |
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Perspectives (Scenarios, Threats and Opportunities) |
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How Attractive is the Business Sector |
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CONTEXT AND ENVIRONMENT |
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Business Segmentation (Activity definition, Business segmentation) |
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Foreign Trade and “Apparent” Consumption (Evolution of the trade, Seasoning, Apparent consumption, Exports, Imports, etc) |
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Internal Demand (Demand segmentation, Alternative products, Client groups, Business and Product cycles) |
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Competitive Forces, Barriers and Key Success Factors (Intensity, Sector Barriers, Value Chain in the sector) |
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COMPETITORS ANALYSIS |
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Companies ( Structure of the Offer and Demand, Equity Ownership) |
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Strategies (Strategic Groups, Competitive Strategies, Diversification, Integration, Value Chain Positioning, Promotion, Advertising) |
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Competitive Performance (Production, Exports, Imports, Internal Market, Profitability, Indebtedness / Financing, Final Conclusions) |
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Annexes (Sources, Main Companies Analyzed, Statistics) |
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The “Competitors” ™ reports are presented in CD’s and binders of around 150 pages.
“Competitors” is a trade mark de Databank.
The methodology used for the elaboration of these reports is Copyright of Claves I.C. |
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- Dimension |
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- Segmentation |
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- Key Success Factors |
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- Their Strategies |
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- Their Achieved Results |
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